CRM And Marketing Automation: What’s The Difference?

When you are shopping for marketing automation programs, you will find that many of the programs are more general and can be used for any industry or type of business. However, when you are looking for a new CRM program, you will soon find that they are often designed for industry specific purposes. For example, there are CRM for real estate agents that are designed to meet the unique needs that come with being a real estate progressional.